JOB DESCRIPTION
- Job Title: Senior Marketing Executive
- Location: IIHT Gambia Limited, 55 Kairaba Avenue, Fajara, The Gambia
- Reports to: Centre Manager
- How to apply: Submit a cover letter and CV Via email: info@iihtgambia.gm
- Deadline: 22nd July 2025.
- Job Summary: To oversee the IIHT Gambia’s Marketing Activities
KEY DUTIES AND RESPONSIBILITIES
- Plan advertising and promotional campaigns for the Centre’s Software products and Enterprise programs through above-the-line and below-the-line initiatives, including digital marketing initiatives
- Monitor and evaluate the digital content presence of the Centre
- Prepare and distribute business proposals and promotional materials about the Centre’s Software products and Enterprise programs to targeted customers
- Lead presentations about the Centre’s Software products and Enterprise programs upon clients’ requests
- Participate in any bid and/or trade shows to showcase the Centre’s Software products and Enterprise programs
- Attend to customers professionally and in a friendly manner
- Handle customers’ enquiries and complaints carefully and expeditiously
- Guide and lead customers toward satisfying their respective needs
- Lead negotiations with individual as well as corporate customers/clients in consultation with Head Office about the Centre’s Software products and Enterprise programs
- Convert annual marketing goals and objectives into achievable weekly, monthly and quarterly marketing targets
- Ensure the achievement of annual marketing goals and objectives
- Liaise with Head Office in developing and implementing effective marketing plans and strategies
- Provide input in the preparation of annual budgets by Senior Management
- Maintain up-to-date customer database systems
- Manage and execute internal and external communications relating to the Centre’s Software products and Enterprise programs
- Design, install, test and maintain Software products for customers/clients
- Test the Software product in controlled, real situations before going live
- Review current systems and present ideas for system improvements, including cost proposals
- Produce detailed specifications and writing the program codes
- Prepare training manuals and conduct trainings for users
- Assist clients’ in troubleshooting technical issues regarding Software products after installation
- Collate customers’/clients’ specifications in relation to the Centre’s Software products and Enterprise programs
- Conduct market research on competitors and customers/clients for timely and appropriate adjustment of the Centre’s Software products and Enterprise programs
- Provide feedback to Senior Management and Head Office based on the research findings
- Ensure proper and fair use of the Centre’s finances and assets
- Any other duties that may be assigned related to the job and/or to the operations of the Centre.
QUALIFICATIONS
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
- Minimum 3–5 years of progressive experience in marketing, sales, or brand management.
- Proven track record in planning and executing successful marketing campaigns.
- Skills & Abilities
- Proven working experience in a similar position
- Ability to self-source and retain customers/clients
- Ability to develop & maintain strong business relationships
- Results-driven, well-organised with strong follow-up skills
- Practical knowledge of Software products & database management
- Effective oral and written communication skills
- Proficiency in implementing Software products
- Comfortable with face-to-face meetings and public speaking
- Experience managing marketing budgets and supervising teams or junior staff.
- Strong understanding of digital marketing tools (SEO, social media, email marketing, Google Analytics).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to conduct market research and competitor analysis
REQUIRED PERSONALITY
- Ethical/Honesty
- Achievement orientation
- Extroverted, enthusiastic, energetic
- Resilient
- Good listener
- Persistence
- Optimistic and upbeat
To apply, send your CV and cover letter to: info@iihtgambia.gm not later than 22nd July 2025.(alert-passed)
